WHAT FOR is a Parisian brand of “Woman” shoes which combines trendy, modernity, comfort and lightness since his creation in 2007. WHAT FOR belongs to the STELLA FASHION group, specialized and expert in footwear. Stella is a leading developer and manufacturer of quality footwear and leather goods products. Our designers create and develop our collections in our studios based at 38 rue Mont Thabor in the heart of Paris located between Vendôme and Faubourg Saint Honoré. It is important to note that our Artistic Direction is shared between France and Italy, two countries of fashion, in order to condense all future inspirations and offer you modern and trendy collection. Originality and Creativity are two essentials elements of our identity. Our Originality is reflected in a constant search for new proposals with mixes of materials, colors and trends by our studios. Our Creativity is reflected through our heels, our buckles, our toes ... while respecting the necessary comfort of a good shoe.
WHAT FOR decided to based his head office in Paris the city of fashion since his creation in 2007. Our Administrative and Commercial head office are based in our studios at 38 rue Mont Thabor in the heart of Paris located between Vendôme and Faubourg Saint Honoré. Where our designers create and develop our collections. Our Artistic Direction is shared between France and Italy, two countries of fashion, in order to condense all future inspirations and offer you modern, trendy and above all feminine collection. The WHAT FOR woman is a modern woman who loves and plays with fashion, she already has her own style, assumes her look, dares colors and mix materials. WHAT FOR's wish is to bring to women an easy and contemporary collection while respecting their comfort in everyday life. Our talents are constantly working on the research of new materials, developing new soles to give always more comfort. Moreover, our talents are also developing and expanding our stores in France and throughout Europe to be able to offer you a store close to your home.
STELLA FASHION TEAM