Our stores

Find your nearest WHAT FOR store in France : 


WHAT FOR Bonaparte 

51 Rue Bonaparte

75006 PARIS

+33 1.42.01.38.34


WHAT FOR Le Marais

15 rue Vieille du Temple

75004 PARIS

+33 1.44.78.09.15


WHAT FOR La Canopée

101 Rue Berger

75001 PARIS 

+33 1.40.15.60.02


WHAT FOR Italie 2

30 Avenue d'Italie

75013 PARIS

+33 1.76.75.90.00


WHAT FOR Printemps Haussmann

64 Boulevard Haussmann

75009 PARIS 

+33 1.42.82.75.92


WHAT FOR Galeries Lafayette Haussmann

40 Boulevard Haussmann

75009 PARIS

+33 1.42.66.35.64


WHAT FOR Printemps Westfield Parly 2

2 Avenue Charles de Gaulle

78150 Le CHESNAY-ROCQUENCOURT

+33 1.72.10.08.40


WHAT FOR Printemps Vélizy 2

2 Avenue de l'Europe

78140 VELIZY-VILLACOUBLAY

+33 1.34.88.66.00


WHAT FOR NICE

4 Rue Grimaldi 

06000 NICE

+33 4.93.53.45.05


WHAT FOR Printemps LILLE

39 Rue Nationale

59000 LILLE

03.20.63.62.00


WHAT FOR Printemps LYON

42 Rue de la République

69002 LYON

+33 4.26.03.44.29


WHAT FOR Printemps TOULON 

Printemps Grand Var

Route Nationale 98 

83160 LA-VALETTE-DU-VAR

+33 4.83.51.41.00

"A Parisian Girl in Nice ..."
This season, our designers have imagined a collection with for inspiration a Parisian woman who fly for vacation in Nice. This trip begins as a love story, placed under the sign of holidays and sun, it will be filled with adventure and excitation. Our Parisian in quest of new desires, needs some colors, freshness, escape and discovery. After this difficult period, she wants a breath of freedom, happiness and fill her life with colors. She imagines the day in the streets of Nice, walking on the Promenade des Anglais with acidulous colors like light yellow, light green, pink and more. In the evening, she sees herself in sophisticated and vintage looks. But without being too dressed to keep a holiday mood with pronounced colors such as gold and silver, original materials such as croco embossed leather or woven style. During her trip, our Parisian knew how to reveal herself, create and assert her own style. She was enriched by new meet and unforgettable memories which allowed her to blossom and reveal her universe. And you, would you like to join our WHAT FOR adventure?
Discover the collection
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Expertise
WHAT FOR is a Parisian brand of “Woman” shoes which combines trendy, modernity, comfort and lightness since his creation in 2007. WHAT FOR belongs to the STELLA FASHION group, specialized and expert in footwear. Stella is a leading developer and manufacturer of quality footwear and leather goods products. Our designers create and develop our collections in our studios based at 38 rue Mont Thabor in the heart of Paris located between Vendôme and Faubourg Saint Honoré. It is important to note that our Artistic Direction is shared between France and Italy, two countries of fashion, in order to condense all future inspirations and offer you modern and trendy collection. Originality and Creativity are two essentials elements of our identity. Our Originality is reflected in a constant search for new proposals with mixes of materials, colors and trends by our studios. Our Creativity is reflected through our heels, our buckles, our toes ... while respecting the necessary comfort of a good shoe.
WHAT FOR decided to based his head office in Paris the city of fashion since his creation in 2007. Our Administrative and Commercial head office are based in our studios at 38 rue Mont Thabor in the heart of Paris located between Vendôme and Faubourg Saint Honoré. Where our designers create and develop our collections. Our Artistic Direction is shared between France and Italy, two countries of fashion, in order to condense all future inspirations and offer you modern, trendy and above all feminine collection. The WHAT FOR woman is a modern woman who loves and plays with fashion, she already has her own style, assumes her look, dares colors and mix materials. WHAT FOR's wish is to bring to women an easy and contemporary collection while respecting their comfort in everyday life. Our talents are constantly working on the research of new materials, developing new soles to give always more comfort. Moreover, our talents are also developing and expanding our stores in France and throughout Europe to be able to offer you a store close to your home.
STELLA FASHION TEAM
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