
Our universe
"7h52 Paris-Le Havre"
Mademoiselle W.F is still looking for some freedom, discovery and passion so she decides to escape her Parisian life and jump in the first train to Normandy for a “winter in sunshine” break.
Got ready in her cocooning puffer boots AMBAR, she enjoys the landscapes that pass before her eyes by the window listening to her friend’s podcast : “Trendy Normandy” that she met during her last summer holidays in Ibiza.
Lost in her mind, her trip is now set so it will be Le Havre Etretat Deauville then Mont Saint Michel and Giverny for the final.
24/09/21 – 9:04 a.m
Arrived at the art center “Le Portique”, she stays speechless in front of all these contemporary oeuvres and put on fire her insta followers.
She keeps going on her walk following Arsène Lupin’s vestige (the TV show she watched and loved on Netflix) and she admires the “Aiguille Creuse” spot. For the end of the day, she enjoys a plate of oysters in front of the sea.
The MALTI shoes were the stylish and comfortable boots, it was perfect for this thrilling but exhausting day. These quilted boots can suit every situation.
26/09/21 – 3:27 p.m
Admiring this architectural monument surrounded by the sea, she feels relaxed, eased and in phase with nature. Once again, she’s lost in her mind and she’s still dreaming about her crush from the train: the mysterious man with dark hair… Quickly brought back to reality by the rising tide, she’s so glad that her friend lend her the NICK camo printed boots. Thanks to the rubber sole, she won’t be soaked.
27/09/21 – 5:46 p.m
She’s so amazed by this impressionist landscape, sitting on the bench and contemplating her IKIA loafers with a gold jewellery piece that gives them a preppy and vintage style. She remembers her Beaux Arts years of studies. She is so nostalgic.
28/09/21 – 8:13 p.m
On her way back, the woman sitting next to her fall in love for her AMOR fluffy winter sandals that perfectly match her streetwear and effortless outfit. Mademoiselle W.F doesn’t pay attention, her eyes are lost and absorbed. She recognized the silhouette of a man walking away…
During this trip, our Parisian got the opportunity to do her introspection, she feels in harmony with herself, more confident. What about you? Create your own story with our collection « 7h52 Paris-Le Havre”.
#WhatForGirls
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Expertise
WHAT FOR is a Parisian brand of “Woman” shoes which combines trendy, modernity, comfort and lightness since his creation in 2007. WHAT FOR belongs to the STELLA FASHION group, specialized and expert in footwear. Stella is a leading developer and manufacturer of quality footwear and leather goods products.
Our designers create and develop our collections in our studios based at 38 rue Mont Thabor in the heart of Paris located between Vendôme and Faubourg Saint Honoré.
It is important to note that our Artistic Direction is shared between France and Italy, two countries of fashion, in order to condense all future inspirations and offer you modern and trendy collection.
Originality and Creativity are two essentials elements of our identity.
Our Originality is reflected in a constant search for new proposals with mixes of materials, colors and trends by our studios.
Our Creativity is reflected through our heels, our buckles, our toes ... while respecting the necessary comfort of a good shoe.
WHAT FOR decided to based his head office in Paris the city of fashion since his creation in 2007.
Our Administrative and Commercial head office are based in our studios at 38 rue Mont Thabor in the heart of Paris located between Vendôme and Faubourg Saint Honoré. Where our designers create and develop our collections.
Our Artistic Direction is shared between France and Italy, two countries of fashion, in order to condense all future inspirations and offer you modern, trendy and above all feminine collection.
The WHAT FOR woman is a modern woman who loves and plays with fashion, she already has her own style, assumes her look, dares colors and mix materials.
WHAT FOR's wish is to bring to women an easy and contemporary collection while respecting their comfort in everyday life.
Our talents are constantly working on the research of new materials, developing new soles to give always more comfort. Moreover, our talents are also developing and expanding our stores in France and throughout Europe to be able to offer you a store close to your home.
STELLA FASHION TEAM
