Mademoiselle W.F

Collection FW22 "14h40 Paris-Etretat, Season 2” 

Exhausted by her fast-paced Parisian life, between the office, parties, and sharing all these exciting moments with her followers, our Miss W.F. decided to take to the sea in search of rest and freedom. 

She liked Normandy so much that she decided to put on her most comfortable "Toby" boots and go on an adventure, but this time she's not alone... 

Etretat-Normandy bus station: 5.17pm 

Arriving at my destination, a look... Mr. T waiting for me in the distance, towards a country house on the edge of the cliffs which will satisfy his need to breathe 

Sunday morning: Market day  

Arrival in the centre of Etretat.  

The sea air, the sun hitting my face lightly, a feeling of well-being invades. And even though it's the holidays, I have to let my followers know that I've arrived at my destination. Hup! A few pictures of the market, a picture of my very vintage look, my plum cahsmere dress, from a French haute couture house that matches perfectly with my beautiful Charla with its two burgundy leather straps!  

Sunday afternoon: Walk along the cliffs. 

The waves lapping against the white cliffs, a feeling of freedom and well-being as my feet tread the grass. The cool wind rushing through my hair, thankfully I have my uniquely comfortable Doris boots on and they are perfect for the situation.  

Monday morning: Discovering the Espace d'Art Contemporain  

Discovering this superb architecture in the auguste Perret style, I am dazzled by this building, I immediately take my phone out of my handbag and launch an Insta live to share with my followers.  

Walking through the aisles, I discover the works of Norman artists that I didn't know. Accompanied by my faithful Christy, whom I could easily associate with my jewellery bought during my last trip to London, I am ecstatic about all these artistic wonders.   

Monday Evening: Date with Mr. T   

Meeting on the beach, I see him in the distance, I'm feverish, I take off my Katie gold buckle loafers, I don't want the sand to get on them.  

We admire the sunset, the air is soft, I feel good, I feel free. This is exactly what I needed to recharge my batteries.  

Tuesday noon: Meeting with friends  

Restaurant by the beach, I opted for a casual/chic look, the Carolyns, black patent leather slingbacks with short black flared trousers, and a blazer I found at my grandmother's house, who was a fan of French fashion houses at the time. I added a red beret to up the look as a nod to one of my favourite shows.  

Tuesday evening: (Unscheduled) evening out  

After the date with friends earlier in the day, we do it again tonight. Direction one of the trendiest places in town. Highlight on my Miala, a pair of burgundy patent suede heels, chic and original, perfect for the occasion.  

Wednesday Afternoon: Visit to Clos Arsène Lupin  

After a delicious brunch in a chic local restaurant, we visit the world of Maurice Leblanc.  

I feel good, in the middle of the forest, surrounded by elements I love. I loved the books about the adventures of the famous burglar. Knowing that I would be here for hours, I chose some extremely comfortable boots, my favourite the Dora, in black suede, perfect to match my new designer bag.  

Thursday night: Chill night  

Last evening before returning to my hectic Parisian life. We decided to go for a walk in the city, accompanied by Hera, my crepe-soled boots, I feel rested, soothed, zen. 

Friday: Back to reality  

Looking out of the train window, Mr. T is waving at me, his face gradually fading away to the green landscape. This weekend has been perfect.  As a working girl, I quickly reconnect to reality, and I'm already thinking about my busy schedule - I needed my pair of Tina's to be ready to conquer Paris again!  

You too can create your own universe with our new collection!  

Collection SS22 « Summer on the Moon »

Our inspirations for this summer 2022: IT IS HIGH TIME TO CELEBRATE!

Miss W.F. needs FUN. Any occasion is good to have fun: parties, celebrations, weddings, ceremonies, reunions.

It's time for her to open her dressing room and bring out her magnificent evening gowns, her most beautiful Gala outfits, her superb bags and her beautiful jewels that combine colours and festivities. The opportunity for her to make her friends jealous by revealing all the purchases she has made over the last two years. Her compulsive purchases, each one crazier than the last (some of which still bear the original label).


Lila, anise green, lemon, peach, gold & silver, pink gold, bronze: these will be the trend colours for summer 2022 and the heel will be "mirrored"!  As she says: Summer on the Moon. 

Friday 15th July / 12.22am (I got home late from the party, I said 9pm max!)

Preparing my suitcase, with a mission: to conquer him again! 

Checking the weapons of seduction: "we're betting everything on the shoes!

For that I need : 

Dabi silver mules, to stay fashionable and glamorous during my morning walks on the beach or at the market -> Ok, it's done

The bronze Adora flat sandals to keep a trendy look even while walking the neighbour's dog -> Done

For my pool parties, nothing better than my Kaipo braided wedges in pink gold to stay chic with its python embossing and comfort by the pool. Enough to spend some nice chill afternoons -> Done 

For evenings out with my friends? My Cayo lila heeled sandals, the perfect combo between elegance and femininity, enough to be sexy and never too much! -> ? Ok done

For dates with Mr. T, several options are possible: 

The black Sulek heeled sandals for a conventional and chic look for the meeting with his family -> Ok it's done

For a bohemian and refined look, Cherylin peach heels for the presentation to his friends -> Done

And don't forget my famous gold Daimon "It-shoes" with their magnificent bow to oust the competitors -> Done

A complicated after party? I absolutely need my anise green Deven mules, casual, chic, original and colourful-> Done

And for the traditional lunch with Aunt Chantal and Tiago, my new friend from Brazil (who, by the way, is the same age as me), the Evie Blancs to avoid any fashion faux pas! -> ? Ok it's done

Collection FW21 : "7h52 Paris-Le Havre"

Mademoiselle W.F is still looking for some freedom, discovery and passion so she decides to escape her Parisian life and jump in the first train to Normandy for a “winter in sunshine” break. .

Got ready in her cocooning puffer boots AMBAR, she enjoys the landscapes that pass before her eyes by the window listening to her friend’s podcast : “Trendy Normandy” that she met during her last summer holidays in Ibiza.

Lost in her mind, her trip is now set so it will be Le Havre Etretat Deauville then Mont Saint Michel and Giverny for the final.

24/09/21 – 9h04 a.m

Arrived at the art center “Le Portique”, she stays speechless in front of all these contemporary oeuvres and put on fire her insta followers. She keeps going on her walk following Arsène Lupin’s vestige (the TV show she watched and loved on Netflix) and she admires the “Aiguille Creuse” spot. For the end of the day, she enjoys a plate of oysters in front of the sea. The MALTI shoes were the stylish and comfortable boots, it was perfect for this thrilling but exhausting day. These quilted boots can suit every situation.

26/09/21 - 3h27 p.m

Admiring this architectural monument surrounded by the sea, she feels relaxed, eased and in phase with nature. Once again, she’s lost in her mind and she’s still dreaming about her crush from the train: the mysterious man with dark hair… Quickly brought back to reality by the rising tide, she’s so glad that her friend lend her the NICK camo printed boots. Thanks to the rubber sole, she won’t be soaked.

27/09/21 - 5h46 p.m

She’s so amazed by this impressionist landscape, sitting on the bench and contemplating her IKIA loafers with a gold jewellery piece that gives them a preppy and vintage style. She remembers her Beaux Arts years of studies. She is so nostalgic.

28/09/21 - 8h13 p.m

On her way back, the woman sitting next to her fall in love for her AMOR fluffy winter sandals that perfectly match her streetwear and effortless outfit. Mademoiselle W.F doesn’t pay attention, her eyes are lost and absorbed. She recognized the silhouette of a man walking away…

During this trip, our Parisian got the opportunity to do her introspection, she feels in harmony with herself, more confident. What about you? Create your own story with our collection « 7h52 Paris-Le Havre”. #WhatForGirls»

Collection SS21 : "Une parisienne à Nice ..."

This season, our designers have imagined a collection with for inspiration a Parisian woman who fly for vacation in Nice.

This trip begins as a love story, placed under the sign of holidays and sun, it will be filled with adventure and excitation. Our Parisian in quest of new desires, needs some colors, freshness, escape and discovery. After this difficult period, she wants a breath of freedom, happiness and fill her life with colors.

She imagines the day in the streets of Nice, walking on the Promenade des Anglais with acidulous colors like light yellow, light green, pink and more. In the evening, she sees herself in sophisticated and vintage looks. But without being too dressed to keep a holiday mood with pronounced colors such as gold and silver, original materials such as croco embossed leather or woven style. During her trip, our Parisian knew how to reveal herself, create and assert her own style. She was enriched by new meet and unforgettable memories which allowed her to blossom and reveal her universe.

And you, would you like to join our WHAT FOR adventure?